Oi, I'm Joelson.

Currently based in London, born in Cabo Verde. I’m a product designer and UX researcher in training at Goldsmiths, University of London. I curate digital experiences that are aesthetically functional and grounded in usability. I believe in early mornings, full focus,
and big ideas.

This site’s getting a much-needed makeover, the kind that feels like fresh água de coco on a warm Saturday afternoon in Tarrafal.

An picture of a person holding a fresh coco water

Until it’s ready, you can view my .cv,  or find me on LinkedIn, Instagram, or send a message to hello@joelsonleal.cv.

While I’m remaking it, feel free to explore products I’ve help bring to life below.

hello.cv

AI-powered resume builder and personal branding platform that helps professionals, freelancers, job seekers and entrepreneurs create their own.

Cross-team Collaboration
Stakeholder Management
Partner Onboarding
Product Operations
Product Design
2024 | Commercial
Role: Product Operations

Kriolish

A community-driven platform to learn, translate, and preserve Cabo Verdean Creole through thoughtful UX.

Founding Designer
Design Handoff
UX Research
Product Design
2022 — Present | Commercial
Role: Lead Product Designer

Alou

The largest telecommunications company in Cabo Verde. This was a cross-functional project led by Accenture Portugal.

Design Handoff
Cross-team Collaboration
Design Sprint
Design Systems
2023 • Commercial
Role: Design Handoff

Cabo Verde Digital

Cabo Verde Digital is a platform of the Government of Cabo Verde to strengthen the ICT community and support the creation of the digital ecosystem.

Cross-team Collaboration
Stakeholder Management
Partner Onboarding
Graphic Design
Product Design
2021 • Commercial
Role: Design and Innovation Manager

Obrigado for stopping by, fika dretu 👋🏼!